Strategy is the most c...
If youre enrolled in an...
6th edition. Contains a book and online resources. Expert authorship, an engaging writing style, and an interesting collection of cases combine to communicate the importance of managing operations ...
Addressing an emerging course in hospitality management, this one-of-a-kindnbsp;book outlines the basic elements of the revenue management process and the keys to effective revenue management plann...
For undergraduate and graduate courses in marketing management. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include c...
For undergraduate and ...
Analyses the nature of...